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Liz Gannes on the US experience of Winter Olympic Web TV
NBC knew at the outset of the games it would be losing money on broadcasting them due to licensing costs but still took an extremely cautious approach to making events accessible online, rather than experimenting with the web to goose revenue. To its credit, the network finally opened up a couple of high-profile events toward the end of the Olympics for live streaming, allowing access to users without requiring them to authenticate themselves as paying cable subscribers. But I found it incredibly frustrating that given the major advances in live-streaming video and video advertising since the Beijing Olympics (see my sub req’d story on GigaOM Pro about adaptive bitrate streaming), NBC ratcheted down its content so tightly — offering an estimated 400 hours of live video coverage compared to 2,200 two years ago.
There are two interesting subtexts here:
Firstly, the US stuff was in the same timezone, ideal for the established Web TV “watch later” model to function. In the UK it was on late at night so we were watching it live on conventional TV during the usual “catch up” time late at night. Web TV still can’t compete with “real” TV for this, it was a no-brainer to be up a 2.30am watching the BBC 
Secondly, there was far more going on at any one time than a few standard TV network channels could cover. This is where Web TV should really complement broadcast TV. The high profile event shown live on Web TV was the Ice Hockey game, with 500,000 streams – but long term I can’t really see the point of trying to compete head to head on the main events, as that is not where Web TV economics really work except as a way of goosing revenue (as Liz puts it 
)
But to me, the really amazing lesson of the Winter Olympics has been how exciting the Curling has been. Partly its been the very close matches, but as the Huffington Post points out, it may also be because so many of the players are so cute
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Today Facebook patented its NewsFeed (I read on RWW). The patent says that they are the patent holders for:
A method for displaying a news feed in a social network environment is described. The method includes generating news items regarding activities associated with a user of a social network environment and attaching an informational link associated with at least one of the activities, to at least one of the news items, as well as limiting access to the news items to a predetermined set of viewers and assigning an order to the news items. The method further may further include displaying the news items in the assigned order to at least one viewing user of the predetermined set of viewers and dynamically limiting the number of news items displayed.
I cannot believe that there is no prior art here! The Facebook Fanboi Nick O’Neill piously believes that:
It appears that this patent surrounds implicit actions. This means status updates, which is what Twitter is based on, are not part of this patent. Instead, this is about stories about the actions of a user’s friends. While still significant, the implications for competing social networks may be less substantial.
Pull the other one, Nick. Based on Facebook’s well documented benign and gentle past (for US readers – that’s irony 
) they are not likely to use this for commercial advantage? The main problem is that the patent system in the US is increasingly compromised, but we have covered this ad nausea before.
But I think this is becoming a real issue now, and there may be worse to come in my opinion. The problem the system has is that it is part subsidised by the state and probably costs far more to operate than it costs applicants, so its creaking. And what concerns me even more is the Vulture Capitalists are circling, this article by Nathan Myrhvold in the March Edition of HBR is quite scary- its basically a defence of his company, Intellectual Ventures’, wish to Bunker Hunt the Patent market:
My company, Intellectual Ventures, is misunderstood. We have been reviled as a patent troll—a renegade outfit that buys up patents and then uses them to hold up innocent companies. What we’re really trying to do is create a capital market for inventions akin to the venture capital market that supports start-ups and the private equity market that revitalizes inefficient companies. Our goal is to make applied research a profitable activity that attracts vastly more private investment than it does today so that the number of inventions generated soars.
The basic idea is that there is a VC type market for “Invention Capital”:
….a full-fledged invention capital system could solve many of the problems that have long plagued both inventors and the consumers of inventions: inadequate funding for applied research, an inefficient market for connecting companies with the inventions they need and for monetizing inventions, a balkanization of the inventors and inventions required to tackle big problems, and an enforcement and arbitration system that simultaneously permits too much infringement and relies too heavily on lawsuits to determine price.
Anyway, the argument is that the Government based patent system is not fit for purpose (true) and the solution is thus to privatise it (probably false, in our view – or at least not without a lot more safeguards than I suspect Mr Myrvold would want).
Another interpretation is that they have seen how big business has managed to buy up DNA IPR which by rights are global Common Stock, and are reselling this at vast profit to its original providers by the simple trick of legal enforcement based on having the money. In medieval England this was known as the Enclosure system, where rich Barons enclosed common peasant land and forced the peasants to pay for using it. One would also feel more re-assured IV were “doing it for us” if they didn’t currently use “idea generation” sessions where their lawyers float round writing stuff down to run off and patent.
But one can see how these things will take root simply because they will get the money from backers to do them given the vast profit potential, as the existing creaking system will have few backers and defenders, and there is little financial/lobbying/ethical resource available to “Do The Right Thing”.
So there is a strong argument that it behooves the Tech industry to fix the patent system, as what may replace it could be infinitely worse. One non-Myrhvoldian approach could be to wholesale import the European system, which is not yet as broken – but that would require the US to get over the Not Invented Here syndrome.
The two mood beats, gratifications and bringdowns, can land in the roleplaying story form just as they do in films or written fiction. Often however the unique qualities of the roleplaying form change the way they appear. Gratification beats might be analogous to the moments when the GM tosses in a scene to satisfy the desires of a restless player. You give the guy who likes to fight a gratuitous scrap with kobolds after spending a bunch of time on plot and investigation. The player who likes to chew the fat at length with minor characters gets in some chatting time with the local sword vendor. For the player who digs cultural exploration, you might throw in a chance to poke around in the local temple and witness a colorful ritual. However, there’s an uncertainty principle at play here. In an improvised story that unfolds as a collaborative first draft, it’s not necessarily clear what the structural significance of any given beat will turn out to be. Mood beats, more than the others, are defined in the negative—they change the mood without impacting the overall story. As GMs we might introduce elements thinking that we’re merely temporizing to keep everybody happy, but then find a way to retroactively weave the kobold fight, the sword vendor’s gossip and the local ritual together. In effect what you think of at the time as a gratification beat becomes a pipe beat, retroactively. Likewise with elements either introduced by or built upon by the players. Extra-narrative moments that change the mood in the room might also be considered our unique form of gratification (or bringdown.) The out-of-character joke during a tense moment fulfills the same emotional purpose as the moment in a horror film where the hero suddenly staggers past a scene of touching normalcy. On the bringdown side, a moment of real-life tension between players generally proves more upsetting than anything that might happen in the storyline. You might introduce an element out of left field in an attempt to change the mood in the room. In character as a PC, you might focus the attention of clashing players back on the game. As a GM you might throw in some comedy relief, or zip ahead to a fight or other sequence requiring teamwork. As roleplayers are both artists and audience, they may be switching back and forth fluidly between these roles, changing the mood as they go. The attentive player or GM takes the collective mood into account when deciding what story moments they want to work toward.
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